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This is Fight Club central, the nerve center. 

The mission?  To  fight for a world where sustainability means serious business.

Through writing, conversation and debate with all those that are willing to embark on this journey, let’s challenge the large and small business community alike, to rethink the basis of their current strategies and implement changes to help them grow sustainably over the next decades.

What can you do here?

 

1. Ask difficult questions and look for undiscovered answers to drive innovation and the future of business.

2. Brainstorm ideas to help grow the social entrepreneurship movement. 

3. Discover creative solutions to the challenges faced by nonprofits in a down economy. 

4. Challenge yourself, whoever you may be – student, manager, mother, neighbor, consumer, citizen, person, leader, FIGHTER – to consider the impact you make with your purchasing choices.

5. Find ways to make changes in your community and daily life, in small and big ways.

However, a single person can’t hold the conversation alone.  Give others the opportunity to hear what you have to say.  Come back often and join the debate. Post comments or give us a piece of your mind.  It’s more important than ever for you to participate in the FIGHT.  Do you want to be a FIGHTER?  Start with a simple conversation TODAY.

In conversations I often shorten New World Fight Club to the acronym NWFC. For instance: ‘Through NWFC we are fighting for a world where sustainability means serious business.’ The other day, my conversational partner – experienced in developing sustainable business practices, but unfamiliar with NWFC – replies: ‘NWFC?  Don’t say, let me guess. NWFC stands  for… : No Way this is Freakin’ Complex?!’

His response is right on the mark. Sustainability integration is complex.  Anyone who has seriously dealt with the issues knows how multifaceted and difficult the challenge is; cause for overwhelm and discouragement at times. That is why we need an encouraging handle to remind us to keep fighting. A symbol, metaphor or analogy that helps us see the value of our efforts and the big picture. An analogy that represents enormous complexity yet is very simple to grasp and requires human intervention to resolve. As luck would have it, I found just the analogy that fits the bill.

Before I reveal what I am talking about, I like you to go over some sustainability comparisons:

  • It takes human action to resolve
  • All parts are connected. You will mess up one part temporarily in order to fix another part.
  • It’s an intelligent, multi-dimensional and colorful challenge
  • The front may express total harmony while the back is totally messed up
  • On the verge of resolution, it looks like you haven’t made any progress at all. Suddenly everything moves into place.
  • The solution may come from unexpected sources.  A twelve year old wrote instructions to solve.

Have you guessed it? The analogy for integrating sustainability into today’s business is the  Rubik’s Cube. Take another look at the list of characteristics and see how it falls into place.

Keep the  Rubik’s Cube in mind when addressing   sustainable business solutions. Quick win projects show early proof of progress, like the essential finishing of the first layer of the cube. Soon things appear to be messy again on the sustainable growth path. Frustration is common but no reason to despair. Remember, progress is real even if on the surface, current state reflects otherwise. That is what sustainability is all about. Moving one part has an inevitable effect on another .. That is what the  cube is about. Play with it. Get better at it. Learn from others. Teach others. And last but not least: have some fun with it. – SHAMMY

 

Whilst doing some browsing about the transparency of denim brands for end-consumers, I stumbled on a ‘old’ [sorry...but it was only Jan 2010!] story about H&M being caught up in an organic scam. Is seems as if GM cotton, produced in India [which -- unbeknown to me produces 61% of the world's organic cotton in 2008/2009], made it into H&M’s [and C&A's & Tchibo's] organic ranges…ouch.

Seems like with insurance & benefit fraud, if people find an angle to exploit & companies aren’t vigilant, they can get caught up in scandals out of their control.

On a lighter more innovative note, check out what I saw at Bread & Butter in Berlin.  Marithe Francois Gibaud’s Watt Wash technique, a laser technique that ‘washes’ denim rather than using water. From the inventors of stone-wash, which many would argue has been contributed to water-shortage & the decline of water quality, it’s an amazing appropriation of laser technology.

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Paul McCartneyAre we humans herbivores or carnivores? Some say before the ice ages when there was lots of foliage to eat homo sapiens were vegetarians. Then as the ice covered the land, plants vanished and humans started feeding on animals. Moreover if you look at our species from an external appearance we are so herbivorous-no fangs, no claws, no productions of our own vitamin C, unable to handle decayed carcasses etc. Check out the PETA FAQ section for more information. http://www.petaf.org.uk/mfm-faq.asp.

Where does that put us with respect to using animals to provide us food and clothing? I love to go back to the good old days where the prehistoric humans hunted for food but used the entire animal for their use. None of the pieces or parts were thrown away. Also there was a lot of compassion when animals were killed. Rituals were performed that symbolised the value of the beast and thanking a form of superior being for having given them the opportunity to hunt. It is said that the Maroons in the interiors of Suriname also talk to plants and ask for their forgiveness before cutting a stalk of a medicinal plant.

Over the years we humans seemed to have lost our compassion for animals and other living beings. We believe animals both land-based and aquatic are ours to hunt, eat, abuse, and make extinct.  I believe we all have a choice to eat, drink and use anything we like. But like everything else it is our nature to consume more than we need.  As humans we need around 2700 calories a day. A pound of fat contains 3500 calories. So if we eat nothing else but just a scoop of fat (with some spices of course) we will live, and,  there’s more food out there from the plants and the trees. We just consume way more animal products  than we need.

Why do we  consume so much?  One-It is bloody tasty.  Being a hard-core meat eater myself till about 10 years ago I cannot help  salivating even today  thinking of my mum’s chicken dishes   or the lekker  beef cutlets fried with bread crumbs.  Two, It is  fairly cheap. €4.00 for a quarter kilo of beef is not a bad deal.  I’d grab two. The production cost of the meat and poultry industry in the US today is  down to ¼ the cost in the 90s. Three- It’s also so easily available. There’s a big M or a Burger King every which way you look. These chains have driven prices of meat way down and also mechanised the industry to the extent it is today. The robotic nature of slaughtering animals in a slaughter house is also reflected in the way the McDonald staff takes your order – Can I order some fries I say. Would you like some fries with that? comes the crackling voice from the intercom at a McDonalds drive-in. No comprehension, No personal contact. No compassion. I need some slow-food please.

Companies in the food and clothing industry are here to run successful businesses and they should. Consumption is encouraged. But can they make a difference and add a true value to the price of animal and poultry products. I truly hope that the big players in the food industry and the apparel industry join hands with PETA, CITES, Leather Working Group and IUCN to bring about positive change. It is quite  fragmented today. And I hope we as consumers can help reduce the demand by being conscious on how much we consume. Let’s help to bring about compassionate practices in the meat and skin industry. Let us pay for what it is worth. Let sustainable food consumption be the primary driver. Let the outputs of the food industry feed the rest. We will survive- and so will all the other beings that are being slaughtered cruelly en masse to satisfy our needs. – Shammy