The NWFC story

We are a global collective of business innovators based in Europe, USA, & Asia. We enable companies to address real business challenges through innovation. We always strive to ensure that our solutions create value for everyone in the eco-system.


  • WE FIGHT for quality of business practice, of which integrity is an intrinsic part.
  • WE FIGHT for a world where there are only winners. Consumers no longer have to choose between doing good and the brands they love.
  • WE FIGHT to create an international business culture that prizes positive social and ecological impact alongside revenue growth.
  • WE FIGHT because there are not enough others to do it. Not with the required vision, expertise, talent and experience.
  • WE FIGHT because our lives, and those that come after us, depend on it.



How We Work


Our approach is in tune with frontline business thinking, and corroborated by our own experience. We use a human-centric, design thinking approach that achieves extraordinary results. It takes place in 4 distinct phases.


1. Understand

Understanding becomes insights

  • Brief creation
  • Desk research
  • Brand DNA analysis
  • Base lining
  • Peer benchmarking
  • Value chain analysis
  • Stakeholder interviews
  • Identify social and/or environmental cause
  • Synthesis & sharing

2. Concept

Insights lead to concepts

  • Reframing
  • Opportunity mapping
  • Ideation session
  • Strategy development
  • Conceptual direction
  • Metrics
  • Sustainability roadmap

3. Prototype

Concepts become reality

  • Prototyping
  • Brand DNA refinement
  • Reporting dashboard
  • Feedback sessions
  • Piloting

4. Implement

Leverage innovations

  • Training
  • Stakeholder engagement
  • Employee engagement
  • Business Unit integration
  • Scaling
  • Launches
We’ve picked our battles. We are ready.



Values that inspire our work



We value diversity over sameness. We value networks over hierarchies. We are co-operative and we welcome partners. We enjoy bringing people together to exchange knowledge and experiences. We believe in the power of co-creation and in the creative energy of opposing opinions. We believe that building together is better than going at it alone. We cultivate deep, long-term relationships. Join us.


The world can be a serious place, but we never lose our playful curiosity. We have fun in what we do and believe we are at our most effective and fulfilled when we approach our work with creativity and allow innovation to emerge freely. 


We speak the truth, even when it’s difficult to hear. We believe transparency simplifies communication and creates bonds of trust between human relationships. We walk the talk and live by the principles we preach. We believe transparency helps the world move more quickly toward a sustainable future and requires us to be our best selves.


Unyielding, relentless, persistent and unflinching. We aren’t afraid to ask the most provocative questions or take on the most daunting tasks. If we lose the first round, we get back up stronger and braver. We believe we cannot wait a second longer in tackling the pressing challenges faced by companies, communities, governments and NGO’s today. Why wait to join the fight tomorrow? Are you ready to step into the ring?