"am a fighter because I want to inspire everyone to believe that everything you do, business or personal, can be done without causing harm to the environment or other living beings. Through the New World Fight Club we want to develop responsible business into a belief so strong that it ultimately becomes the normal way of doing business.

Shammy worked as Director of Sustainable Ventures at Nike, a company he worked for 14 years moving through roles in operations, marketing and merchandising. Shammy’s career began in India during an extraordinary era of modernization and growth in the country’s apparel industry, installing some of the first state of the art manufacturing equipment.

In 2009 he founded New World Fight Club in order to embed sustainability as part of brand's DNA and in 2012 created Saaf India foundation. Saaf India develops innovative, affordable and sustainable solutions for waste management, inspires and educate citizens to care for India’s natural environment.   
He is a graduate in mechanical engineering, has a postgraduate diploma in garment manufacturing and is a founding participant of THNK, the school of Creative Leadership in Amsterdam.


“I became a fighter because for a long time I was into a career in sport, fashion and lifestyle. I was dissatisfied with myself and the industries I worked in. After I'd gone beyond through buzz of selling something, my epiphany was 'another sale will not make the world a better place'. I wanted to work with a group who felt the same way and were moved by similar things. We can all be entrepreneurial without ruining our hearts or our Earth: that's something we all believe in.

Jason‘s path into consumer research, brand marketing and strategy has taken some unexpected routes and unplanned hikes.  After graduating from Kingston University in Furniture and Industrial Design, his journey has encompassed working for brands such as French Connection, Diesel UK (5 years) and Nike (9 years). His Nike excursion has included stints as a product and influencer marketer in London, a Footwear Product Manager in Nike’s European Headquarters and before he left the company, the Consumer Cultures and Innovation Manager for Europe the Middle East and Africa.  In his time at Nike, he has helped to uncover and utilise consumer insights:  those ‘aha’ moments that can ignite a change in direction into strategic approaches for the Nike Football, Women’s , Basketball and Sportswear categories, amongst others.

His latest adventure has been to start his own consumer research and ideation facilitation company, This Memento, to enable brands and companies to mine for insights that will energize them and the empowered consumer.


am a fighter because I am passionate about helping businesses evolve and be ready for the next industrial revolution that we find ourselves in today. This new way of doing business expands the traditional single bottom line to a triple bottom line that includes people, planet and profit. I love engaging with companies and helping them figure out how they can make improvements to their operations and supply chains that result in reduced costs, increased market share, improved environmental footprint as well as finding ways to do business smarter.


Eric Brody specializes in assisting companies and organisations in making the shift towards sustainability and corporate responsibility while creating competitive and financial advantage. With over a decade of experience working with large corporations, small start-up companies and non-profits, Eric has been able to prove that, with creativity and leadership, doing the right thing for the environment and society can provide a competitive advantage.

Eric has successfully designed and implemented a wide range of strategies and initiatives, including projects relating to environmental scorecards, metrics and reporting, stakeholder development, raw material sourcing, factory code of conduct, product design, packaging, logistics, consumer education, media outreach and product recycling and reuse. Prior to launching his consultancy Shift Advantage, Eric was the Sustainability Business Integration Manager for Nike for seven years and Sustainability Manager for Nau, a technical outdoor and urban clothing company recognized for its innovative sustainability practices, for three years.


I am a fighter because I am about bringing insight to life for brands, agencies, organisations, for change. I dive deep into the lives of our consumers to come out with solutions that are so clever, intuitive,  that they connect with people instantly. Commitment to a better world drives me to work with amazing individuals and organizations such as  NWFC to enable organisations to design process and products which lead to improvement of our environment. This is what we all want.

Anouk is a freelance brand manager, with a passion for defining insight. With her consultancy Intuitive Patterns she designs for and leads consumer insight research up until creative development for Nike, amongst other clients. She also consults the brand on integrated communication concepts, reaching out to creative partners and industry experts to ensure disruptive and effective work. Alongside NWFC, she is a consultant at This Memento.



 I am a fighter because the new world needs a new kind of professional to catalyse, manage and provide practical solutions for sustainability challenges.” 

Kathleen has worked with business and non-profits internationally for over 20 years as an employee and as a consultant. She has focused on systems change within organisations, across sector and within supply chains for the sake of creating sustainable solutions. In the past seven years her emphasis has been in shifting agriculture to more sustainable practices through the transformation of the market and the development of the production end. Her work with business integrating and convening across supply chains from farm to finished goods has her working with brands in the US and Europe and in China, Turkey, Africa, India and Latin America. She believes in the multi-stakeholder initiative process as one key solutions for global systems change.